Business valuation is the bedrock of every transaction. Without a clear and accurate valuation, a business owner is essentially shooting in the dark, unsure of what their company is truly worth or whether it’s even the right time to sell. With a proper valuation, they gain clarity, confidence, and the information needed to make smart, well-timed decisions.

In this session, Hensay Qualah of Edenbrook Capital will walk through how valuations are performed, how businesses are actually valued in the market, and the key concepts every service professional should understand. He will cover topics including:

• The difference between valuation theory and real-world valuation

• How cash flow and earnings are normalized

• Methods commonly used in valuing small and mid-sized businesses

• Multiples: what drives them up or down

• Industry risk factors and market comparables

• Discounts for lack of marketability and control

• Common misconceptions business owners have about value

• How to interpret and communicate valuation results to clients

Join us for an in-depth look at the valuation process and an opportunity to engage directly with Hensay during an open Q&A.